| HKI505EES | |
| HKIAA | English |
The aim of this module is to develop the student's knowledge and understanding of the theoretical concepts that underpin the marketing function in an aviation business. Students will develop an understanding of contemporary marketing theories related to the marketing mix, consumer behaviour, market research, pricing and revenue management, marketing strategy, ethics, integrated marketing communications and digital marketing as they relate to an aviation business. They will seek to derive marketing insights with the application of relevant analytical tools.
