Executives or managers from airports, airlines and other aviation-related organisations who are responsible for marketing planning and research
| AVOM5510 | MATF Approved Course |
| 31/05/2024 - 02/06/2024 (3 days) | English |
| HKD12,800 | HKIAA |
| HKIAA |
This module provides participants with an introduction to marketing and communication, including market research and marketing plan. It equips participants with the knowledge to make strategic marketing decisions in the air transport industry.
This course is one of the modules of Advanced Master in Air Transport Management and allows participants to take the module separately.
Eligible applicants may apply for refund of 80% of fees after completing this approved course, subject to a maximum of HKD30,000, under the Professional Training and Examination Refund Scheme (ProTERS) of Maritime and Aviation Training Fund (MATF). For details, please refer to the MATF session or http://www.matf.gov.hk
