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Air Traffic Management
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Who should attend

Executives or managers from airports, airlines and other aviation-related organisations, who are responsible for marketing planning and research

AVOM5510 MATF Approved Course
09/06/2023-11/06/2023 (3 days) English
HKD 12,480 HKIAA

This module provides participants with an introduction to marketing and communication including market research and marketing plan. It equips participants with the knowledge to make strategic marketing decisions in the air transport industry.


Learning outcomes

  • Describe the main concepts, tools and practices in marketing that are related to the air transport industry
  • Apply the main concepts and tools in marketing and communication in business-to-business (B2B) and business-to-customer (B2C) markets
  • Examine qualitative and quantitative tools in market research
  • Describe the target and requirements for a spectrum of business data analysis problems in marketing
  • Develop marketing plan towards strategic marketing for companies in air transport industry


This course is one of the modules of Advanced Master in Air Transport Management and allows participants to take the module separately.

MATF-approved Programme

Eligible applicants may apply for refund of 80% of fees after completing this approved course, subject to a maximum of HKD30,000, under the Professional Training and Examination Refund Scheme (ProTERS) of Maritime and Aviation Training Fund (MATF).  For details, please refer to the MATF session or 


Participants who achieved an attendance rate of 75% or above would be awarded a Certificate of Attendance