Airport Authority (AA) Domain Knowledge Learning

1. Introduction of HKairport Rewards
2. Programme design and development
3. Member acquisition, activation and retention
4. Campaign and communication strategy

1. Franchisee management: Meet the powerhouse operators

2. New project development: New-gen infrastructure and services

3. Cargo strategies: Cold chain & e-commerce logistics

4. Government & industry liaison: Stakeholders and regulatory engagement

5. Marketing initiatives: Global outreach to drive collaboration and growth

1. Introduction to Digital Retail
2. Key Components of Digital Retail
3. Technologies Driving Digital Retail
4. Customer Experience in Digital Retail
5. Digital Marketing Strategies

1. Mission of Retail Portfolio Team
2. Retail strategy – key considerations to guide the development of the portfolio and trade-mix
3. Tenant acquisition and tendering process
4. Tenant management, operational issues, and stakeholder collaboration
5. Innovation, customer experience and passenger Journey

1. What is Logistics?
2. Types of Air Cargo
3. Stakeholders in Airfreight Supply Chain
4. Incoterms
5. Special Cargo
6. HKIA Dongguan Logistics Park(HKIALP)

1. Real-Time Terminal Operation Management
2. Roles and Responsibilities of Terminal Duty Manager (TDM)
3. Event and Terminal Facilitation
4. Case sharing

1. To provide basic information and general knowledge on Baggage Operations at the Hong Kong International Airport
2. Understand the flow of different types of baggage
3. Familiarise yourself with key components and operation logic of the Baggage Handling System
4. Gain insight into daily Baggage operations

1. What is Airport Passenger Flow
2. Airport Passenger Flow Planning Standards
3. Airport Passenger Flow Planning Tools
4. More Airport Passenger Flow Planning Considerations