Airport Retail Planning and Management

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Airport Retail Planning and Management

Who should attend

Airport operators or personnel involved in the field of airport commercial and retail business management, students of business management and others who are interested in deepening their understanding of retail planning and management   

AOCM2115
28/04/2025 – 30/04/2025 (3 days)
17/12/2025 – 19/12/2025 (3 days)
English/ Cantonese with English training materials/ Putonghua
HKD7,020 HKIAA
HKIAA
Airport Retail Planning and Management

This three-day course provides participants with general knowledge of airport retail and the opportunity to learn the process of planning a new or revamped airport retail.  Participants will gain insights into the intricacies of managing retail space, retail marketing strategy and operations.

Topics covered:

  • Review of vision/position of airports in their application of retail strategy
  • Analysis of passenger behaviour and shopping trends
  • Factors to consider in retail strategy planning
  • Planning of trade-mix in airport
  • Leasing and tenant management
  • Future trends and challenges

 

 

 

Remarks

  • The minimum enrolment of each class will be 10 participants